In a significant milestone for the organic mattress industry, Naturepedic, the leading GOTS-certified and only EWG VERIFIED™ organic mattress brand, has officially opened its first-ever stand-alone store in Boston. Located at 252 Newbury Street, in the heart of one of Boston’s most iconic shopping districts, the 1,100 square-foot store offers a premium, hands-on shopping experience for customers seeking the highest quality organic sleep products.
The opening of this new location comes at a pivotal time as consumer behavior shifts back toward in-person retail experiences, especially for significant investments like mattresses. According to recent data from Naturepedic, 57% of customers prefer to begin their mattress shopping journey in a physical store. With this new Boston location, Naturepedic is addressing this growing demand, allowing customers to experience their luxurious, chemical-free mattresses firsthand before making a purchase.
As a longtime advocate of organic and clean home products, I was excited to visit the new store and experience the Naturepedic difference for myself. After exploring the various options, I decided on the EOS Organic Pillow Top Mattress, a model renowned for its comfort and customization. Priced at $4,799 for a queen size, the EOS Organic Pillow Top offers unparalleled luxury with 6 inches of plush latex layered over 8 inches of supportive coils. What sets this mattress apart is its fully customizable design, allowing you to swap layers within the first 100 days to achieve the perfect firmness level—something I’ve found invaluable.
All summer long, I’ve been loving the incredible comfort of my EOS Organic Pillow Top Mattress. Not only does it provide the perfect balance of support and softness, but it’s also 100% GOTS-certified organic with no glues, adhesives, or harmful chemicals. It even meets flammability standards without the need for fire retardants, making it a safe and healthy choice for any bedroom.
With the summer coming to a close and everyone getting back to work and school, now is the perfect time to think about upgrading your sleep. A good night’s sleep is essential for tackling the busy months ahead, and a new mattress can make all the difference.
The Naturepedic Boston store not only showcases the brand’s range of organic mattresses but also offers a curated selection of bedding accessories, all crafted with the same commitment to non-toxic, environmentally friendly materials. The store’s design reflects Naturepedic’s ethos of natural luxury, featuring sustainable materials and an inviting atmosphere that encourages relaxation and exploration.
Shoppers visiting the Newbury Street location can expect personalized service from knowledgeable staff who are passionate about helping customers find the perfect mattress for their needs. The store’s opening is a welcome addition to Boston’s retail landscape, offering a unique shopping experience for those who prioritize both comfort and sustainability in their lifestyle choices.
The Naturepedic Boston store is now open at 252 Newbury Street, Boston, MA 02116. Store hours and additional information can be found on the Naturepedic website.
And for more recommendations on what to buy as we all head into the fall check out our recent shopping guide.