Exciting news for Boston’s growing electric vehicle (EV) community—Rivian, one of the fastest-growing EV makers in America, is officially opening its first location in the heart of the city at Lyrik Back Bay, a vibrant new landmark destination. As EV sales in Boston surge, with the number of electric vehicles more than quadrupling in Greater Boston since 2019, Rivian’s new space comes at the perfect time to meet this growing demand.

To celebrate this milestone, I was lucky enough to get a sneak peek before the Grand Opening, and trust me, this new Rivian location is more than just a showroom—it’s an experience. Located right in the bustling Back Bay area, Rivian’s Boston hub is designed to be an inviting space for anyone curious about electric vehicles. Whether you’re a seasoned EV enthusiast or someone considering the jump to electric, this is a place where sustainability meets adventure.

Explore Rivian’s R1S and R1T: The Future of Adventure

At the new Rivian space, visitors will have the chance to see and test out Rivian’s innovative electric vehicles, including the R1S (an SUV) and the R1T (a pickup truck). These category-defining vehicles are built for both city streets and rugged terrains, blending sustainability with off-road capability. During my tour, I got a close-up look at both models.

The space is designed for hands-on interaction, allowing you to get behind the wheel, schedule a demo drive, and make vehicle reservations. But it’s not just for the grown-ups—there are kid-friendly corners too, so the whole family can get involved in the electric adventure.

Rivian’s Commitment to Sustainability

During my visit, I learned more about Rivian’s values surrounding sustainability and environmental protection. Rivian’s mission is clear: “Keeping the world adventurous forever.” It’s all about blending the thrill of the open road with the responsibility of preserving our planet for future generations. Their vehicles are electric, yes, but they’re also engineered with a deep commitment to sustainability, making them a perfect fit for those who love adventure but want to reduce their environmental footprint.

The Grand Opening Events You Won’t Want to Miss

To kick off the Grand Opening, Rivian is hosting a weekend full of free events at their new location, and it’s shaping up to be an exciting celebration:

• Tonight from 4-7 PM: Don’t miss the Boston Drive Party, featuring live performances by talented artists from Berklee College of Music.
• Sunday: It’s the Rivian Party on the Plaza with treats from Lizzies Bakery, dueling pianos, live illustrations, a Van Leeuwen Ice Cream pop-up, a DJ, and more! It’s the perfect way to end the weekend.

Get Ready to Roll: How to Book Your Rivian Demo Drive

If you’re eager to experience Rivian’s electric vehicles for yourself, be sure to book a demo drive online—slots are filling up fast. Whether you’re looking for an SUV that can handle your next road trip or a pickup that can take on tough terrain, Rivian’s R1S and R1T are ready to impress.

Visit Rivian’s new store at Lyrik Back Bay and discover how electric vehicles are shaping the future of adventure in Boston. With their focus on sustainability and community, Rivian is setting the standard for what it means to drive electric. Make sure to stop by, enjoy the Grand Opening events, and see for yourself why everyone’s talking about Rivian!

For more on EVs read our Tesla coverage about my ownership experience with a Model Y.