As the summer sun casts its golden glow over the French Riviera, the ancient streets of St. Tropez, famously graced by Brigitte Bardot and adorned with mega yachts, come alive with the world’s elite. At the heart of this creamsicle-colored village lies Nikki Beach Saint Tropez, an emblem of glitz and glamour. Get a taste of the jet-set lifestyle this summer at this famous hotspot in the South of France.
Nikki Beach: A Legacy of Luxury
Jack Penrod’s vision materialized in 1998 with the opening of the first Nikki Beach in Miami, redefining the luxury beach club concept. Melding music, dining, entertainment, fashion, and art into a chic, vibrant atmosphere, Nikki Beach has since become a global phenomenon. With 13 beach clubs, 5 hotels and resorts, a fashion line, and the philanthropic Nikki Cares, it’s a beacon of high-end beachside revelry.
Nikki Beach is a South-of-France Staple
Since its opening in 2002 on Pampelonne Beach, Nikki Beach Saint Tropez has been an essential stop for international jetsetters. Its 19th-anniversary celebration was a testament to its enduring allure. The white décor, fusion cuisine, and artful cocktails, complemented by entertainers and boho-chic dancers, encapsulate the spirit of the south of France.
Dining at Nikki Beach St. Tropez
Nikki Beach classics and local flavors fill the menu at Nikki Beach St. Tropez. Highlights included the indulgent sushi boat, packed with maki rolls, nigiri, sashimi, and tartare, and the ‘sexy salad’, offering a lighter yet equally tantalizing option. The Tarte Tropezienne was a nod to local delicacies, ensuring that guests experienced the full gastronomic glory of St. Tropez.
Plan Your Visit to Nikki Beach St Tropez
Open daily until mid-September, from noon to 8 pm, Nikki Beach Saint Tropez invites guests to experience its unique blend of luxury and leisure. With various seating options, including table, lounge chair, beach chair, and poolside cabana, it’s a family-friendly destination, although the pool area is reserved for adults.
With locations spanning from Miami Beach to Saint Barths, Marbella, Koh Samui, and beyond, Nikki Beach is more than a destination; it’s a global luxury lifestyle experience. Whether you’re seeking a day of beachside bliss or a night of sophisticated partying, Nikki Beach offers an unparalleled experience in some of the world’s most sought-after locales.
Read our full guide to St. Tropez for more ideas on where to stay and what to do in this amazing part of the French Riviera.